Last month, Rap Genius got their hands slapped by Google. Knocked to the floor and kicked is probably a more accurate description. The website, a self-described “hip-hop Wikipedia”, lost first page ranking after it offered to link back to bloggers, who included links to Rap Genius’s Justin Bieber lyrics in their posts. Their attempt to rank high in searches for the lyrics of Beiber’s new album backfired, when Google quickly penalized their ranking, causing them to drop off first page and lose an estimated 80% of their traffic.
Google preaches content, but, as some fine-but-obscure sites can tell you, it takes more than that to make first page rankings. Links are a part of that picture. Rap Genius got caught, but I can understand what drives a site to give it a try.
According to a January 5th Huffington Post article, Rap Genius says that they have mended the fence with Google and should soon be returning to their first page listing. I wondered if that was fact or if they were just wistfully strumming on their B.C. Rich bass guitars. Apparently, there’s some truth to it. Today, I searched for Justin Bieber lyrics and found Rap Genius at the bottom of the first page.
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